Once upon a time, there was a man named Michael who wanted to do well so he could do good by all the kind and trusting people who helped him along the way.

But then, in a heartbeat, everything changed. As a manager in the technology sector, Michael found himself at the center of chaos when his company collapsed overnight due to the fraudulent activities of its CEO. This unexpected upheaval thrust him into the unfamiliar role of a key witness in a securities fraud case, exposing him to the harsh realities of vulnerability and truth.

Amidst this turmoil, something profound happened: Michael became fascinated by why people do what they do. He began to wonder how many others felt as unsettled as his ex-CEO did and what could be done to help them reclaim their lives.

His relentless research led to a startling conclusion: the way we talk to ourselves paints the canvas of our future, and often we use dark colors that drown out the light. Our inner critic silences our dreams, paralyzing us from believing in ourselves and in our future. This revelation ignited a fire within him—a mission to create a mindset training program that would help people show up for themselves rather than be run by their emotions and fears.

He delved deep into research and conducted thousands of heartfelt, motivational interviews - sometimes while driving rideshare passengers through the bustling streets of the San Francisco Bay Area. In these conversations people opened up and a pattern began to emerge: how they talked to themselves was their highest leverage point, in terms of the level of success they were experiencing.

With this understanding, Michael developed "Win On Your Terms: The 5-Step Process for Turning Your Inner Critic into Your Inner Coach." His journey wasn’t just about overcoming personal struggle; it transformed into a blueprint for others to reclaim their narratives and thrive, so they can be cool, calm and collected for themselves and the people they love.

At Win On Your Terms, our tagline is simple: Be cool, calm, and collected. Our mission is to shorten your learning curve toward taking control of your own story, just as Michael did. I hope you will allow us to accompany you as we embark on this journey together, turning those whispers of doubt into a symphony of belief.